Howler Boots

02 May 2013 – New Boot Brand By Steel Blue
Well known boot manufacturers Steel Blue have launched a new set of cheaper priced boots under their Howler brand.

They were excited to launch their new improved range of boots. Howler boots are made tough for tough jobs, making them perfect for tradesmen in the construction environment.

“We have undertaken research with input from many tradesmen, so this improved range has been built with what tradesmen want in mind.”

“We have incorporated all factors from the research carried out into the Howler range. Good fit and a reputation for longevity are the main drivers in choice of boot amongst tradesmen and Howler delivers on all fronts,” said Ross Fitzgerald, General Manager Sales and Marketing, Howler.

The research showed that tradesmen were always seeking durability when choosing a work boot, as long lasting boots continue to deliver value for money. Howler boots are designed in Australia (we know the tough conditions) and their durability is guaranteed with a 6 month warranty.


The following Howler characteristics keep workers working harder:

  • International safety standards exceeded
  • Double-density shock absorbing sole
  • Double stitching for extra toughness
  • Wide-fit toecap

“Good fit and durability were ranked much higher than other factors but tradesmen are also looking for a good deal on good work boots. Along with a reasonable price, Howler has integrated these factors to produce an affordable range of work boots,” added Ross.

The improved Howler range offers new styles, named after some of the world’s harshest terrains and toughest environments, including Everest, Kalahari and Nullarbor to accentuate their durability and resilience.

The new Howler Range will be available from stockists across Australia from March 2013.